Collection: BRAND | Serious Pig

A few years ago, the founder of Serious Pig - George Rice was enjoying a pint at his local when he realised pub snacks weren’t keeping up with the bold flavours of modern craft beers.

That moment sparked Serious Pig - and their first snack, the Snackalami, made from outdoor-reared British pork and packed with real flavour. Since then, they have expanded their range and built a community of brilliant producers who help them make seriously tasty snacks.